March 6, 2025

Balancing Profit and Social Responsibility with Bea Boccalandro

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Can businesses truly balance financial success with social impact, or does doing good mean sacrificing growth?

The future of business belongs to companies that integrate purpose into their strategy—not as a side initiative, but as a key driver of success.

Join us on The Bliss Business Podcast as we welcome Bea Boccalandro, purpose-driven business expert, author of Do Good at Work, and advisor to Fortune 500 companies on making social responsibility a natural part of business operations.

Bea has helped global brands like IBM, Disney, and Toyota embed purpose into their core business strategy—driving impact while strengthening customer loyalty, employee engagement, and long-term success.

In this episode, we’ll explore:

✅ The biggest misconceptions about purpose-driven business

✅ How companies can align profit with meaningful impact

✅ The role of marketing and storytelling in building authentic purpose

✅ Practical steps to integrate social responsibility into daily operations

The companies that win in the future won’t just have great products—they’ll be the ones that inspire action, build trust, and create lasting change.

💬 How is your business integrating purpose into its strategy? Drop your thoughts in the comments and tune in or this insightful discussion!

Bea Boccalandro

Author | Advisor | CEO of Veraworks

Bea Boccalandro is a world renowned corporate purpose, CSR (corporate social responsibility) and ESG (environment social governance) advisor, speaker and teacher. She is the author of Do Good at Work: How Simple Acts of Social Purpose Drive Success and Wellbeing (New York: Morgan James Publishing, 2021), which helps anybody in any job do meaningful work. The book has received critical acclaim for being transformative and enjoyable. Wharton professor and New York Times bestselling author Adam Grant, for example, named it a top book of the year saying it was “fun to read.” Furthermore, Midwest Book Review recommends Do Good at Work as a “life changing, life enhancing read,” University of Michigan Professor Victor Strecher said it’s a “science-backed really good book” he “fell in love with” and Amazon reviewers rate it 4.8 out of 5.

Bea has been published in Harvard Business Review, The Boston Globe and other major publications; and has been featured on Forbes, FOX TV, the TEDx stage and other media outlets. As founder and president of the global purpose/CSR/ESG advisory firm, VeraWorks, Bea has worked with Aetna, Bank of America, Disney, Eventbrite, FedEx, HP, John Hancock, IBM, Levi’s, PwC, TOMS Shoes, Toyota, Western Digital and dozens of other companies.

Bea also has over 15 years of experience teaching corporate purpose and CSR at Georgetown University, Boston College and the University of Nevada, Las Vegas. Over 80% of student evaluations have rated her teaching a perfect 5 out of 5. Furthermore, her speeches delivered across dozens of countries, in… Read More