Balancing Profit and Social Responsibility with Mark Cunningham
Can businesses truly have it all—financial success and a meaningful impact on the world? The best companies don’t see profit and purpose as opposing forces. They see them as partners in long-term growth.
Join us on The Bliss Business Podcast as we welcome back Mark Cunningham, CEO of Achieve Institute, to explore the power of purpose-driven business strategies and how companies can create real, measurable impact without sacrificing profitability.
Mark has spent years helping organizations integrate high-performance cultures, strategic incentives, and mission-driven leadership. In this episode, we’ll dive into:
✅ Why companies with a strong social purpose outperform their competitors
✅ How purpose-driven businesses attract and retain top talent
✅ The ROI of corporate social responsibility and how to measure it
✅ How to overcome the most common barriers to aligning profit with impact
✅How having a strong purpose is a competitive advantage that can increase engagement and productivity
Purpose-driven companies aren’t just changing the world—they’re building stronger brands, deeper customer loyalty, and more engaged teams.
💬 What’s your take—should businesses prioritize social impact, or is it just a buzzword? Drop your thoughts in the comments and tune in LIVE for this insightful conversation!
Mark Cunningham
Founder and CEO, The Achieve Institute
Mark is the founder and CEO of The Achieve Institute and creator of the Achieve SystemTM, a customizable, scalable performance and productivity system used by some of the largest and well-known corporations in the US. He has more than 25 years of performance consulting experience -- an elite athlete turned business coach and entrepreneur.
Mark was training to compete in the Olympics in the decathlon (10 grueling events) when he hit a proverbial wall and injured himself. He realized he had taken the wrong approach for maximum performance and began mapping out a system to turn it around. He spent the next eight years building and perfecting the Achieve System.
He began coaching senior executives on their performance before the age of 30. He then founded The Achieve Institute to share his unique set of productivity tools to help organizations transform and innovate, define and drive strategy, lead through change, develop current and future leaders, strengthen employee engagement and drive results and revenue.
The learnings, lessons and discoveries from Mark's athletic journey led to the breakthrough Achieve System that has been helping people, teams and organizations achieve for over 20 years.