Building Community and Connection in Business with Jennifer Kaplan
In a world where marketing often feels transactional, real connection has become the competitive edge. But how do you build a community at scale—without losing the heart of your brand?
Join us on The Bliss Business Podcast as we welcome Jennifer Kaplan, founder of Evolve PR & Marketing, and a champion of purpose-driven storytelling that resonates.
🎙️ Hosted by Stephen Sakach & Tullio Siragusa
In this episode, we’ll explore:
✅ How storytelling creates emotional trust with customers
✅ What it takes to scale community without losing soul
✅ Why a well-defined purpose is critical to brand loyalty
✅ Tangible steps leaders can take to build connection today
Jennifer has spent over two decades helping brands go from unknown to unforgettable. Whether you’re growing a startup or leading a legacy brand, this conversation will leave you with real strategies to build belonging—and drive meaningful impact.
💬 How are you building community around your brand? Drop your thoughts below and tune in for this engaging episode.
Jennifer Kaplan
President & CEO of Evolve PR & Marketing
Jennifer Kaplan is the founder and president of Evolve PR & Marketing, Arizona’s largest public relations firm. Since launching the agency in 2010, she has led Evolve’s growth from a small, client-focused team into a powerhouse of 25 full-time publicists serving more than 100 clients across local and national markets. A proud Phoenix native and Arizona State University alumna, Jennifer’s deep Valley roots and relationship-driven approach have helped her build lasting partnerships and elevate brands across industries. Her leadership and impact have earned her numerous honors, including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award, Phoenix Business Journal’s “40 Under 40,” and AZ Business Magazine’s “Most Influential Women in Arizona Business.” Outside the office, Jennifer enjoys time with her family, giving back to the community, and finding balance on her yoga mat. She’s always cheering on the Sun Devils—forks up!