Building Community and Connection in Business with Sally Facinelli
What if your business wasn’t just a brand—but a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of Salty Dawg Pet Salon—a fast-scaling pet care brand that’s redefining what it means to lead with empathy, loyalty, and heart.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How to build customer and franchise loyalty through emotional connection
✅ The role of values and purpose in creating lasting community impact
✅ How Sally scaled her brand without losing its soul
📊 Fun fact: 64% of consumers say shared values help them connect with brands—and 57% will spend more with brands they feel connected to. (Sprout Social)
Salty Dawg isn’t just about grooming pets—it’s about creating a movement of care, belonging, and authentic leadership in the service world.
💬 How does your brand build community and trust? Share your thoughts in the comments—and tune in for a conversation that will leave you energized to lead with heart.
Sally Facinelli
CEO of Salty Dawg Pet Salon + Bakery
Sally Facinelli, CFE, is CEO of Salty Dawg Pet Salon + Bakery and advisor to multiple emerging brands. With almost 30 years of diverse experience, Sally is a natural leader and mentor who thinks, creates, and acts “outside the box.”
Sally is a dynamic, accomplished, and team-oriented executive whose experience includes progressive C-level management, business development, senior sales, operations, marketing, training, advisory positions, and consulting. She has an exceptional ability to stimulate sales growth, increase profitability, create marketing strategies and training programs, and build strong, effective teams.
Sally has proven to be a skilled executive, visionary, and entrepreneur whose franchise roots run deep. She is known for building exceptional brand visibility and she has been an integral part of nearly all aspects of franchising, having worked with franchisors, master franchisees, franchisees, industry suppliers, and as a small business owner of several companies.
Sally is passionate about franchising and helping businesses convert visions into action, achieving measurable success, and helping people reach their personal and professional goals. She is a problem solver who takes businesses to the next level and opens doors.
Throughout her career, Sally has been actively involved with the International Franchise Association (IFA) as a facilitator, speaker, ambassador for new franchisors and suppliers, and a member of various IFA committees. She has also been an active co-chair with the local Franchise Business Network (FBN… Read More