Empathetic Marketing: Connecting with Customers Beyond the Sale
💡 Empathetic Marketing: Connecting with Customers Beyond the Sale
In a special broadcast brought to you by the creators of AI CMO by Zero Company, we’re diving into a concept that’s transforming the way brands build relationships with their audiences:
Empathetic Marketing.
When marketing shifts from selling to truly understanding the human behind the consumer, it creates trust, loyalty, and authentic connections. In this episode of The Bliss Business Podcast, we explore:
+ The core principles of empathetic marketing and why it’s crucial in today’s landscape
+ How to uncover your customers’ emotional drivers and craft meaningful messaging
+ Practical tools like empathy mapping, social listening, and customer journey personalization
+ Real-world examples of brands leading with empathy to create lasting impact
Empathy is at the heart of successful marketing strategies, and it’s a cornerstone of the AI-powered innovations we’re bringing to life with AICMO.io by Zero Company.
💬 How is your organization incorporating empathy into its marketing strategy?
Share your insights and join us for this special broadcast packed with actionable takeaways!
Michael Liwski
Founding Partner of aiCMO and VP, Strategic Performance of Zero Company
Michael Liwski is a trailblazer in empathetic, purpose-driven marketing and a Founding Partner of aiCMO (AI Chief Marketing Officer - aiCMO.io) as well as VP of Strategic Performance of Zero Company Performance Marketing. With a focus on authenticity, purpose and human-centered innovation, Liwski has been instrumental in developing aiCMO's vision and features, ensuring it empowers businesses to craft meaningful campaigns that resonate deeply in an increasingly automated world.
An advocate for reviving authenticity in marketing — a response to decades of lifeless metrics-driven content—Liwski believes that brands that prioritize purpose will set the standard for the future. His leadership at aiCMO and Zero Company Performance Marketing is a testament to his commitment to helping brands thrive by aligning cutting-edge AI technology with empathy, purpose and authenticity.
With two decades of marketing experience in industries such as financial services, SaaS and cybersecurity, he has driven innovation and growth, leading global teams with a clear vision and deep empathy. Liwski’s philosophy is clear: In an era flooded with content and automation, businesses that lead with empathy and purpose will inspire action and
create a lasting legacy.
