Episodes
How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
How do you optimize your marketing spend without spending more? In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO serv...
Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy. Join us t...
How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
Are you measuring what truly matters in your marketing? In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to...
Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
Are you setting the right goals for your marketing dollars? In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services...
Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Does your brand actually feel human to your audience? In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance. 🎧 Epis...
Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
Is your marketing spend an investment or just another cost center? On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with J...
Redefining Elder Care: Building Connection with Dignity and Purpose with Patricia Morrison
What if elder care wasn’t just about services, but about restoring dignity and human connection? 📊 According to the World Health Organization, more than 40 percent of adults over 60 experience loneliness or isolation, which h...
The Power of Emotional Intelligence in Business with Laura Rice
Can emotional intelligence be the key to stronger teams, better performance, and deeper brand loyalty? 📊 According to McKinsey, leaders with high emotional intelligence drive 30% higher engagement and 20% stronger performance...
Marketing With Purpose Kit: The Concierge Fractional CMO
What if your brand had a marketing leader who didn’t just “get it done” but got you? Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul. Discover how t...
Building Community and Connection in Business with Tom Wood
Can business be a place where deep connection and shared purpose thrive? 📊 According to a report by EY and Harvard Business Review, 89% of executives believe a strong sense of collective purpose drives employee satisfaction a...
Innovative Work Models for the Future with Ryan Scott
Are traditional work models holding your company back? According to Gallup, only 23% of employees worldwide are engaged at work. Disengagement costs companies billions—but it doesn’t have to. Join us for this episode of The B...
Marketing with Purpose Kit: Traditional CMO vs. The Category Architect
The Traditional CMO is Dead. Long Live the Category Architect. For years, CMOs have been stuck on a tactical treadmill: 🎯 Generate leads 📈 Prove ROI 💰 Cut ad spend But in a noisy, AI-saturated landscape, is optimization enoug...
Fostering a Culture of Inclusivity in the Workplace with Sheree Knowles
A recent McKinsey study found that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability. Yet, many leaders still struggle with building cultures that go...
The Role of Empathy in Leadership with Lyn Christian
Can empathy be a leadership superpower? According to McKinsey, it’s now considered a core leadership competency. Yet most companies don’t have the systems to support it. Join us for this episode of The Bliss Business Podcast ...
Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?
Is your marketing built on noise—or purpose? Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, camp...
The Role of Empathy in Leadership with Liesel Mindrebo Mertes
Empathy in Leadership: Why It’s More Than a Soft Skill 📊 92% of employees say empathy is undervalued in the workplace, yet 76% believe it directly impacts productivity. (Source: Businessolver) According to the APA, over 59% o...
Conscious Capitalism: Being Helpful and Doing Good with Colin McIntosh
Can you build a business that does good for the world and makes a profit? Colin McIntosh has done it—twice. 📊 According to Deloitte, purpose-driven companies grow three times faster than their competitors.And 63 percent of co...
Reclaiming the Soul of Marketing: The Workshop
Marketing has lost its soul. Let’s get it back. 64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture) Yet most marketing still sounds like this: “Optimize operational workf...
Scaling with Purpose Kit: Evolving Purpose for Long-Term Success
Purpose isn’t a tagline—it’s a living, breathing part of your business. But as your company grows, how do you keep that purpose alive and aligned? This week on our final Scaling with Purpose Kit Series, we explore: ✅ When and...
Bereavement at Work: Setting the Standard with Justin Clifford
Grief in the Workplace: Are We Doing Enough? 📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year ? Yet 51 percent of those employees leave their job within 12 months of the los...
Innovative Work Models for the Future with Carnie Fryfogle
🔎 Did you know that 70% of franchise businesses fail within their first five years ? (Source: Franchise Business Review) But it doesn't have to be that way. Join us for an episode of The Bliss Business Podcast with Carnie Fry...
Scaling With Purpose Kit: Purpose Driven Branding and Marketing
What separates forgettable brands from beloved ones? In this week’s episode of the Scaling with Purpose Kit, we explore how purpose-driven branding transforms customer relationships, creates emotional resonance, and builds mo...
Building Community and Connection in Business with Aaron Morfin
Can a business become more than a brand—can it become a community? Join us for an episode of The Bliss Business Podcast with Aaron Morfin , CMO of Cilantro Taco Grill, as we explore how authenticity, empathy, and connection c...
The Role of Empathy in Leadership with Jeff Wharton
What happens when a company grows because it puts people first—not in spite of it? Join us for a episode of The Bliss Business Podcast with Jeff Wharton , CEO of Bloomin’ Blinds Franchise Corp, as we explore how empathy isn’t...