Episodes

What happens when businesses know more about their customers than ever before, but understand them less?




In this special episode of The Bliss Business Podcast, hosts Stephen Sakach and Tullio Siragusa explore a provocative question: Are we using AI and technology to better serve people, or simply becoming more effective at influencing their behavior?


Inspired by the phrase “Outsourcing Empathy,” Stephen and Tullio examine the growing tension between personalization, persuasion, and mani...

Data can tell you what customers do. But do you understand why they do it?




In a world driven by analytics, metrics, and performance indicators, meaningful customer connection still depends on understanding people, their needs, and the cultural factors that shape their decisions.




In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Dorian Lawson, Marketing CEO at Thyseed, to explore customer connection in a data-driven world.




Dorian is a glo...

Compassion is more than a feeling. It can be the foundation of a business that changes lives.




In this episode of The Bliss Business Podcast, we welcome Tasia Drayton, Founder and CEO of Compassionate Connections Home Care, a Florida-based organization providing personalized in-home support for seniors, veterans, and families.




Tasia began her entrepreneurial journey at just 24, drawing on her experience as a Certified Nursing Assistant and her passion for helping people feel valued an...

People don't just connect with brands. They connect with what those brands make them feel.




Purpose-driven marketing starts with understanding people, building community, and creating experiences that make customers feel like they belong.




In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Caitlin Cano, Quarter Life Retired Marketing Director, for a conversation about bringing purpose and empathy into marketing.




Based in Austin, Caitlin has...

Too many systems ask people to fit into models that were never designed for the full range of human experience.




In health, wellness, and work, that can leave people feeling misunderstood, unsupported, or labeled as limited when what they really need is a more individualized path forward.




In this episode of The Bliss Business Podcast, we welcome Graham Skidmore, Co-Founder of Harmony Health Institute, for a conversation on Inclusive Innovation for the Future of Wellbeing.




Harmon...

Marketing isn't just about generating demand. It's about driving business growth.




When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.




In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how marketing leaders can align st...

Great execution does not happen just because a team has goals.




It happens when people understand how to work together, communicate clearly, use their strengths, reduce friction, and build the conditions where performance can actually last.




In this episode of The Bliss Business Podcast, we welcome Michelle Martin, leadership and team performance consultant, coach, and author. Michelle helps operations-focused companies develop leaders, strengthen team dynamics, and translate broad bus...

Beauty businesses are not just places where people receive services.




They can be places where people feel comfortable in their bodies, welcomed without assumptions, connected to a local community, and part of a brand that cares about more than the appointment.




In this episode of The Bliss Business Podcast, we welcome Kyla Dufresne, Founder and CEO of Foxy Box Laser + Wax Bar, a Canadian hair removal franchise redefining the waxing and laser experience with bold branding, inclusive la...

A strong brand doesn’t just build recognition. It drives growth.




For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.




In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.




With more than a de...

Culture is not something that happens in the background.




It shapes how people lead, how franchisees feel supported, how teams handle pressure, and how a brand grows without losing the heart that made it special.




In this episode of The Bliss Business Podcast, we welcome Rob Flanagan, CEO/President and Cultural Co-Founder of Hounds Town USA, a dog daycare, boarding, and pet care franchise with more than 100 locations across the country. Hounds Town began with a mission rooted in dog ps...

Coffee has a way of bringing people together.




It breaks the ice, softens the room, creates a pause in the day, and gives people a simple reason to connect.




In this episode of The Bliss Business Podcast, we welcome Natalie Fairchild, Founder and Chief Inspirational Officer of Pacific Perks Coffee, a mobile café company built around creating fun, personalized food and drink experiences for events, teams, businesses, and life’s special moments. Pacific Perks was created to help organiza...

The CMO's role is changing. Is your organization ready?



Marketing is no longer just about campaigns, leads, and brand awareness. Today's CMO must understand the entire business, champion the customer, connect teams, and lead with strategic judgment.



In this week's Marketing With Purpose Kit from The Bliss Business Podcast, Tullio Siragusa, Author, Speaker, Coach, and COO of Zero Company, shares his perspective on why the CMO has outgrown marketing and what this means for the future of bu...

Some of the deepest leadership lessons do not come from boardrooms. They come from kitchens, apprenticeships, repetition, observation, and the quiet moments when someone learns by watching closely.




In this episode of The Bliss Business Podcast, we welcome Kaz Matsune, sushi chef, founder of Breakthrough Sushi, bestselling author, business mentor, and keynote speaker. Kaz founded Breakthrough Sushi in 2012, beginning with a small Craigslist-advertised class of three people that grew into a ...

Starting over is one of the most human experiences we share.




Whether someone is navigating divorce, grief, a move, a career shift, coming out, or another major life transition, they often need more than advice. They need practical support, emotional permission, and a community that knows how to show up.




In this episode of The Bliss Business Podcast, we welcome Genevieve “Jenny” Dreizen, Co-Founder and COO of Fresh Starts Registry, the first platform dedicated to supporting people thr...

Purpose isn’t a buzzword. It’s how you choose to show up.




The best marketing doesn’t just sound good. It understands people, tells stories that matter, and connects the right message with the right person at the right time.




In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Shannon Clarke, Founder & CEO of The Clarke Collective, for a conversation about bringing purpose and empathy into marketing.




After 16 years in corporate marketing, Sh...

Franchise growth is exciting, but sustainable growth requires more than speed.




It requires discipline, trust, strong teams, clear systems, and a deep understanding of the people behind every brand, founder, franchisee, and community.




In this episode of The Bliss Business Podcast, we welcome Heather Harris, CEO of Franchise FastLane, a franchise development company that works with established brands to drive accelerated growth with structure and clarity. Franchise FastLane’s approach ...

Hair salons have always been about more than hair.




They are places where people express identity, build confidence, connect with stylists, and feel seen in a personal way. That makes culture especially important in a brand like Bishops Cuts/Color, where creativity, service, and community all meet.




In this episode of The Bliss Business Podcast, we welcome Allison Steimel, Brand President of Bishops Cuts/Color, part of the Head to Toe Brands family of beauty and wellness franchise conc...

Conrad O'Connell, Founder of BuildUp Bookings, joins the Marketing With Purpose Kit to explain why reducing OTA dependence is the first step in turning vacation rental marketing into a revenue engine, from tracking brand-name searches to saying no to distracting channels and leading clients with empathy through a crisis.

Kristi Eaton, Founder and CEO of ke comms, a mission-driven public relations and storytelling agency, joins The Bliss Business Podcast to explore responsible storytelling in PR: how 20 years in journalism shaped her ethics, why the person behind the story should lead, and how purposeful organizations earn visibility that lasts.

Kayla Bramlet, Brand President of Frenchies Modern Nail Care, part of Head to Toe Brands, shares how empathy in beauty leadership shows up in safer products, guest experience systems, and two-word morning check-ins, drawing on 14 years with the brand as nail technician, franchisee, and operator.

Marci Kleinsasser, CFE, VP of Franchise Development Marketing at HOTWORX and founder of Kleinsasser Growth Advisors, joins the Marketing With Purpose Kit on franchisee recruitment and marketing as a growth partner: a seat at the leadership table, clear roles and goals, and customer feedback that can redirect a campaign.

Franchise growth is not just about adding locations. It is about expanding with the right people, the right systems, and the right long-term vision.




In this episode of The Bliss Business Podcast, we welcome Danielle Scott, Chief Development Officer at Alliance Franchise Brands, a franchise network serving the marketing, print, signage, and graphics communications industries with nearly 500 locally owned businesses across North America. Danielle was named Chief Development Officer in 2026 a...

Michael Silva-Nash, President of Molly Maid, joins The Bliss Business Podcast to explore emotional intelligence in home services: the trust, gratitude, and systems behind a 246-location franchise culture.

Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore balancing brand and lead generation: the systems, coaching calls, and internal CRM that align a national franchise network.