Jason Olsen

Jason started his first business at the age of 16, launching a specialty automotive parts and accessories website. As the company grew, he began selling products all over the world, eventually importing and private labeling his own line of automotive lighting under the name “VisualFX." He sold the company seven years later in 2004, and moved to Salt Lake City to attend Brigham Young University. He then got involved in the automotive retail business and built and scaled an independent dealership to multiple locations and $90M in revenue.

During the recession in 2009, Jason discovered the strength and resiliency that the beauty industry holds, and ventured into the salon suite sector. He launched a modern and luxurious salon suite business model, and in June 2010 IMAGE Studios® was born. The franchise arm of the business launched in 2016, and today, there are 100 IMAGE Studios® salons open across the U.S. and more than 200 in development. Eventually, he will take the company into international markets that are ready for the IMAGE business model.