Sally Facinelli
CEO of Salty Dawg Pet Salon + Bakery
Sally Facinelli, CFE, is CEO of Salty Dawg Pet Salon + Bakery and advisor to multiple emerging brands. With almost 30 years of diverse experience, Sally is a natural leader and mentor who thinks, creates, and acts “outside the box.”
Sally is a dynamic, accomplished, and team-oriented executive whose experience includes progressive C-level management, business development, senior sales, operations, marketing, training, advisory positions, and consulting. She has an exceptional ability to stimulate sales growth, increase profitability, create marketing strategies and training programs, and build strong, effective teams.
Sally has proven to be a skilled executive, visionary, and entrepreneur whose franchise roots run deep. She is known for building exceptional brand visibility and she has been an integral part of nearly all aspects of franchising, having worked with franchisors, master franchisees, franchisees, industry suppliers, and as a small business owner of several companies.
Sally is passionate about franchising and helping businesses convert visions into action, achieving measurable success, and helping people reach their personal and professional goals. She is a problem solver who takes businesses to the next level and opens doors.
Throughout her career, Sally has been actively involved with the International Franchise Association (IFA) as a facilitator, speaker, ambassador for new franchisors and suppliers, and a member of various IFA committees. She has also been an active co-chair with the local Franchise Business Network (FBN) and Women’s Franchise Network (WFN).
Sally is a noted franchise mentor, source, speaker, and author. Business Woman magazine named her one of the 2020 Top 100 Influential Women in Franchising Worldwide and Top 10 Women Suppliers.
You will often see Sally adventuring with her three children, who are the lights of her life. She loves experiencing life, traveling the world, and trying new things. She has been known to jump out of a perfectly good airplane, hike pyramids, and swim with sharks (while pregnant). She is always in pursuit of new adventures, personal growth, and development
