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Overseeing a Culture that Delivers Joy with Jim Carpenter
What if business success wasn’t just measured in revenue—but in joy ? Companies that cultivate meaningful experiences stand out. Few unders…
Feb. 13, 2025
Overseeing a Culture that Delivers Joy with Jim Carpenter
What if business success wasn’t just measured in revenue—but injoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better thanJim Carpenter, Founder & CEO ofWild Birds Unlimited, a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection✅ The power ofpurpose-driven retail and customer experience✅ Lessons from growing350+ Wild Birds Unlimited locations
Jim’s leadership is proof that when a company is built aroundpassion and purpose, success follows. If you’re a leader, entrepreneur, or business owner looking to build amission-driven brand, this episode is for you!
💬What’s one way your business brings joy to customers? Drop your thoughts in the comments and tune in for an inspiring conversation!
Jim Carpenter
Founder & CEO of Wild Birds Unlimited
Founded Wild Birds Unlimited in 1981 in Indianapolis, IN and grew the franchise with his wife Nancy and his excellent Team. Currently is in his 45th year as President & CEO of Wild Birds Unlimited, Inc, with over 360 franchise stores in the US and Canada. Wild Birds Unlimited is highly ranked for franchisee satisfaction and corporate culture and is ranked as a top franchise opportunity for veterans, women, and 2nd careers.
Wild Birds Unlimited has the Mission to Bring People and Nature Together and has sponsored and funded many projects such as observation towers at wildlife refuges, sending disadvantaged kids to Audubon camps, international citizen science events and backyard habitat certification. Recently, Jim & Nancy purchased an abandoned 215 acre golf course and sold it to their home town creating the Carpenter Nature Preserve Park.
Jim authored the book, “The Joy of Bird Feeding”. His board participation includes the Cornell Lab of Ornithology, The Nature Conservancy of Indiana and the Indiana University Environmental Resilience Institute. Honors include Purdue’s Distinguished Agricultural Alumni Award, being designated by Indiana Governors twice for being a Sagamore of the Wabash and once for being a Distinguished Hoosier.
Each year Jim hosts the WBU Owl Cam live streaming of a Barred Owl nesting. https://www.wbu.com/owl-cam/