How to Define Your Company's Purpose and Why

🚀 New Episode Alert: Defining Your Company's True Purpose 🌟

In this enlightening episode of The Bliss Business Podcast, brought to you by Zero Company, we dive into what makes a company's purpose statement more than just corporate jargon.

Join Stephen Sakach, along with Tullio Siragusa and Ash Maher, as we explore the art and science of crafting a purpose statement that resonates deeply with both employees and customers alike.

Are you tired of purpose statements that sound like they were created by throwing darts at a buzzword bingo card?

We're with you.

This episode is dedicated to decoding the corporate equivalent of hieroglyphics and guiding businesses on how to define a purpose that truly inspires and motivates.

From comparing hilarious buzzword-packed corporate purpose statements to highlighting exemplary ones from companies like Ben & Jerry's, Airbnb, and SpaceX, we dissect what works, what doesn't, and why.

Learn how a well-articulated purpose can serve as a philosophical anchor for your organization, guiding decisions and inspiring your team to greater heights.

🎧 Listen now to embark on a quest to uncover the heart of your business's purpose and learn how to live by it in a way that changes not just your bottom line, but potentially the world.