The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing

In today’s episode of The Bliss Business Podcast, we’re diving deep into "The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing." Join Stephen Sakach, Tullio Siragusa, and Ash Maher as they tackle the pervasive issue of purpose washing — when companies use purpose as a mere marketing tool without true commitment.

🎙️ What We’re Covering:

+ Identifying Purpose Washing: Recognizing companies that say all the right things but fail to back it up with meaningful actions.

+ Red Flags to Watch For: Vague mission statements, lack of measurable goals, and disconnect between stated purpose and actual practices.

+ Positive Examples in Action: Learn how brands like Patagonia and Ben & Jerry’s avoid purpose washing by embedding their values authentically into their operations.

+ Building Genuine Purpose: How companies can integrate purpose into their culture, values, and day-to-day decisions to foster real change.

If you’re ready to understand how to spot purpose washing and ensure your business remains authentic and value-driven, this episode is a must-listen! 🎧